PURE EARTH | SUSTAINABLE AND NATURAL BODY PRODUCTS
Collaboratively, we embarked on a brand evolution, encompassing branding, redesigned packaging, captivating web design, compelling content creation, and an expertly crafted social media content plan, ensuring an elevated and cohesive brand experience across all touchpoints.
We meticulously ensured that every touchpoint of the customer journey reflected the desired direction. To lay the foundation, we initiated our impactful BRAND 101 WORKSHOP, where we delved deep into crucial aspects such as:
→"What / How / Why"
→Projections for 5/10/20 years
→Core values
→Brand personality mapping, understanding diverse audiences, →And analyzing the competitive landscape.
This enlightening session paved the way for a streamlined brand document, providing a solid starting point to envision the visual representation. Consequently, we crafted three distinct conceptual visual moodboards that would bring the brand to life.
STAGE 1
With a crystal-clear brand strategy in place, we seamlessly transitioned into the visual realm to redesign the packaging.
The result: a strikingly elevated rendition of the brand, as the new bottles show a captivating quality that befits the product's true essence.
STAGE 2
STAGE 3
PROMOTIONAL VIDEO & PHOTOGRAPHY
Once we had the labels re-designed and printed we were ready to shoot the video and new photography for the website. The video’s focus was a way to represent the new look and feel of the brand, and the range of body products. We gave the client snippet videos that she could use for advertising purposes.
